Why this brand

And why this brand?

Since 2019 we have been thinking about a brand that can tangibly represent the ambitions in the fields of vintage and sustainable production. We quickly understood that only an old and well-known brand with a good history can really do this job. A long search began through all possible brand directories. Regina Baltschun always enjoyed devices from the old company Neufeldt & Kuhnke from Kiel, because they were so incredibly innovative at the time. We had been looking for the wrong place and the wrong brands for a long time. At some point, we picked up old headphones with the N&K logo and asked ourselves: "Who does the brand belong to today?"

With a minimum of €850, the European trademark application costs significantly more than a national application. An international application is also conceivable, but it is in fact impossible for a very small company to monitor trademark rights across the Atlantic. Therefore, we decided to register for the EU. After we did this step, and they accepted our application electronically, we ordered a coffee mug with the imprint: Neufeldt & Kuhnke - Innovation since 1899.

We were then granted the trademark rights on June 30, 2020. Now we can start to bring this beautiful old brand back to life!